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EVs Are Framed as the Planet’s Saviours. But There Is a Huge PR Challenge – Their Batteries

EVs Are Framed as the Planet’s Saviours. But There Is a Huge PR Challenge – Their Batteries

by Commetric | May 8, 2023 | Blog

Electric vehicle manufacturers promote EVs as a sustainable solution to climate change but face PR challenges due to growing concerns over the use of their batteries. Our media analysis found that the batteries’ environmental impact tends to spark controversies...
Banking on Trust: Navigating the PR Minefield Amid Interest Rate Hikes and Inflation Debates in the UK Financial Sector

Banking on Trust: Navigating the PR Minefield Amid Interest Rate Hikes and Inflation Debates in the UK Financial Sector

by Commetric | Apr 27, 2023 | Blog

The Bank of England’s decision to significantly raise interest rates had an immediate impact on borrowers and savers and presented new communication challenges to UK banks. Our media analysis found that the interest rates’ impact on inflation became the...
Reputation at Stake: How Supermarkets Navigate Media Debates on Supply Chain Crisis, Automation, Sustainability, and Human Rights

Reputation at Stake: How Supermarkets Navigate Media Debates on Supply Chain Crisis, Automation, Sustainability, and Human Rights

by Commetric | Apr 24, 2023 | Blog

Since the summer of 2021, widespread disruption to supply chains has hit the headlines and become one of the main narratives around the supermarket industry. Our media analysis found that Covid is still a big theme when it comes to supply chain disruptions while...
Smart Meters Divided the UK. This Media Analysis Shows Us Why

Smart Meters Divided the UK. This Media Analysis Shows Us Why

by Commetric | Apr 12, 2023 | Blog

The planned national rollout of smart meters in the UK has been highly controversial, giving rise to heated media debates. Our media analysis found that cost-effectiveness emerged as the most pressing issue, while prepayment plans caused a reputational problem for...
PFAS Is Coming After Your Reputation. Here’s What PR and Comms Should Know

PFAS Is Coming After Your Reputation. Here’s What PR and Comms Should Know

by Commetric | Apr 5, 2023 | Blog

While the debate around PFAS is still focused mainly on the chemicals industry, there is growing media scrutiny of other sectors such as food, cosmetics, retail and fashion. Our analysis suggests that brands producing PFAS could learn some health comms lessons from...
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