View a one-page infographic summary of the analysis While sugar has long been at the centre of health-related controversies in the FMCG industry, companies now face another threat to their reputation: the artificial sweeteners they use as sugar substitutes are also...
In an era where consumer perceptions can swing wildly from one news cycle to the next, the stakes have never been higher for Fast-Moving Consumer Goods (FMCG) companies like Unilever, P&G, and L’Oréal. Managing media reputation is no longer a...
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