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Reframing the drug pricing debate: how pharma can address media misconceptions

Reframing the drug pricing debate: how pharma can address media misconceptions

by Maya Koleva | Mar 13, 2024 | Blog

Reading time: 3 min As US drug pricing negotiations are making headlines every day, our analysis found that pharma’s reputation is suffering mainly because of media misconceptions that companies can clear out. What we found: Our study of 1,705 English-language...
Davos 2024 as a Case Study in CEO Comms: Why CEOs Need to Become Better AI Communicators

Davos 2024 as a Case Study in CEO Comms: Why CEOs Need to Become Better AI Communicators

by Commetric | Jan 22, 2024 | Blog

CEOs are increasingly called upon to address the impacts of innovation not only within their businesses but also in society at large. This was one of the main findings of Edelman’s Trust Barometer, which was released for the World Economic Forum in Davos this...
How Will New Obesity Narratives Impact Pharma PR and Comms? Insights from J.P. Morgan’s Healthcare Conference 2024

How Will New Obesity Narratives Impact Pharma PR and Comms? Insights from J.P. Morgan’s Healthcare Conference 2024

by Commetric | Jan 14, 2024 | Blog

The J.P. Morgan Healthcare Conference, the most anticipated event in the biotech and pharma calendars, has a reputation for drawing major announcements from big players in the industry. The 2024 edition has not disappointed. Analysing 289 English-language articles...
The Four-Faced Leadership: How Pharma’s Top CEOs Are Revolutionising Reputation Management

The Four-Faced Leadership: How Pharma’s Top CEOs Are Revolutionising Reputation Management

by Commetric | Dec 20, 2023 | Blog

The Digital Persona of Pharma Leadership In an age where digital presence is as crucial as the decisions made in the boardroom, pharmaceutical CEOs are embracing new roles as influencers and thought leaders. No longer confined to the realms of R&D and healthcare...
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