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This Pride Month, Don’t Be Afraid of Boycotts. Use Them to Show True Support for the LGBTQ+ Community

This Pride Month, Don’t Be Afraid of Boycotts. Use Them to Show True Support for the LGBTQ+ Community

by Commetric | Jun 6, 2023 | Blog

Our media analysis found that, unlike previous years when accusations of pinkwashing triggered the loudest boycott calls during Pride, the latest LGBTQ+-related consumer activism came from conservative and far-right voices. Analysing the debate around the most...
Mastering Global Media Analysis: Key Takeaways from Commetric’s Webinar

Mastering Global Media Analysis: Key Takeaways from Commetric’s Webinar

by Commetric | Jun 6, 2023 | Blog

In the current global business landscape, communications and PR professionals are increasingly relying on analytics to drive strategic decisions and showcase their value. In a dynamic and insightful Commetric webinar on “Mastering Global Media Analysis: Best...
Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why

Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why

by Commetric | May 30, 2023 | Blog

Analysing the mental health debate in specialised healthcare media, we found that online therapy providers Talkspace and Headspace emerged as the most influential organisations, while biotech and pharma companies have been lagging behind. We also found that the mental...
Banking on Trust: Navigating the PR Minefield Amid Interest Rate Hikes and Inflation Debates in the UK Financial Sector

Banking on Trust: Navigating the PR Minefield Amid Interest Rate Hikes and Inflation Debates in the UK Financial Sector

by Commetric | Apr 27, 2023 | Blog

The Bank of England’s decision to significantly raise interest rates had an immediate impact on borrowers and savers and presented new communication challenges to UK banks. Our media analysis found that the interest rates’ impact on inflation became the...
Reputation at Stake: How Supermarkets Navigate Media Debates on Supply Chain Crisis, Automation, Sustainability, and Human Rights

Reputation at Stake: How Supermarkets Navigate Media Debates on Supply Chain Crisis, Automation, Sustainability, and Human Rights

by Commetric | Apr 24, 2023 | Blog

Since the summer of 2021, widespread disruption to supply chains has hit the headlines and become one of the main narratives around the supermarket industry. Our media analysis found that Covid is still a big theme when it comes to supply chain disruptions while...
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