by Commetric | Jan 6, 2023 | Blog
In order to find out what the public relations industry will look like in 2023, Commetric interviewed several prominent PR practitioners. They expect economic turbulence to make strategic counsel more valuable and AI to have a big impact on the sector. In addition,...
by Commetric | Jan 4, 2023 | Blog
Just like 2020 and 2021 were dominated by Covid-related news, so was 2022 also shaped by a large singular narrative – the war in Ukraine. But the war and its ramifications made ever-pressing topics like sustainability and equity more pertinent than ever, as...
by Commetric | Dec 23, 2022 | Blog, ESG
Although the pharma industry still doesn’t have a reputation for being a major polluter, the media is starting to focus more and more on its environmental footprint, as recent studies showed that it’s actually dirtier than the global automotive production...
by Commetric | Dec 9, 2022 | Blog
As sustainable food is quickly becoming a major trend, brands need to adapt their PR strategies to consumers who no longer look at food from a personal health perspective but as a sustainability statement. Our media analysis suggests that PR pros should tread a fine...
by Commetric | Dec 5, 2022 | Blog
As the cost of living crisis has already inspired many consumers to cancel their Netflix, Disney+ or Prime subscriptions, streaming services are looking for ways to keep their relevance. Our media analysis found that while the debate focuses on price hikes or new...
