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Which Companies Used the Crisis as an Innovation Opportunity? A Media Analysis

Which Companies Used the Crisis as an Innovation Opportunity? A Media Analysis

by Commetric | Dec 14, 2020

Innovation becomes a necessity in a time of crisis. This was one of the main takeaways from a recent study conducted by Microsoft and the International Data Corporation, which found that 41% of organisations regard the COVID-19 pandemic as an opportunity to...
What’s Beyond Purpose?  How to Use ESG to Stand Out From Your Competitors

What’s Beyond Purpose? How to Use ESG to Stand Out From Your Competitors

by Commetric | Dec 1, 2020

What’s the purpose of “Purpose”? No comms practitioner can have missed the dominance of “Purpose”. Once upon a time it was such a simple little word: “the intention, aim or function of something; the thing that something is supposed to achieve” Simple and powerful....
Commetric’s Head of Research and Insight to Participate in AMEC’s Ask the Expert Session

Commetric’s Head of Research and Insight to Participate in AMEC’s Ask the Expert Session

by Commetric | Nov 24, 2020

Maya Koleva, Commetric’s Head of Research and Insight, will take part in an interactive Q&A discussion on the PR metrics that really matter. Maya will be joined by Dr Glenn O’Neil, founder of Owl-RE, and Dr Martin Löser, Managing Director Insights at Kantar...
What Is Driving Your CEO Brand Image? A Media Analytics Perspective

What Is Driving Your CEO Brand Image? A Media Analytics Perspective

by Commetric | Nov 17, 2020

Measuring and subsequently managing chief executive officer (CEO) brand image and reputation is essential for CEOs and their companies, especially in the age of social media. Recent research by global PR advisory firm FTI Consulting has shown that fast-growth...
Commetric’s Social Media Research into the Fashion Industry Quoted in the Financial Times

Commetric’s Social Media Research into the Fashion Industry Quoted in the Financial Times

by Commetric | Sep 2, 2019

Commetric’s research into social media crises within the fashion industry was quoted in the Financial Times article “How much heat does it take to burn a brand?”. The article analyses how online outrage has made luxury brands more vulnerable than...
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