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Hotel Sustainability is Boring. Here’s How Hotel Brands Can Shine in Green

Hotel Sustainability is Boring. Here’s How Hotel Brands Can Shine in Green

by Commetric | Feb 6, 2024 | Blog

The statement in the title may be bold, but let’s look at some statistics. A recent Booking.com study found something very peculiar – 87% of travellers want to travel sustainably, but 52% say they struggle to find sustainable travel options. Why is that?...
How Can Destination Brands Cut Through the Clutter of Sustainable Tourism?

How Can Destination Brands Cut Through the Clutter of Sustainable Tourism?

by Commetric | Jan 30, 2024 | Blog

In tourism, sustainable practices are not just commendable; they are expected. Yet, despite their significance, many tourist boards are struggling to make their mark in the crowded arena of sustainable tourism. It’s no longer sufficient to simply tout renewable...
Davos 2024 as a Case Study in CEO Comms: Why CEOs Need to Become Better AI Communicators

Davos 2024 as a Case Study in CEO Comms: Why CEOs Need to Become Better AI Communicators

by Commetric | Jan 22, 2024 | Blog

CEOs are increasingly called upon to address the impacts of innovation not only within their businesses but also in society at large. This was one of the main findings of Edelman’s Trust Barometer, which was released for the World Economic Forum in Davos this...
The CES 2024 Lesson: With AI Everywhere, PR and Comms Trump Innovation

The CES 2024 Lesson: With AI Everywhere, PR and Comms Trump Innovation

by Commetric | Jan 17, 2024 | Blog

As we reflect on the recently concluded Consumer Electronics Show (CES) 2024, an intriguing pattern emerged from our in-depth media analysis. By analysing 386 English-language articles focused on the event, we’ve identified a pivotal trend poised to reshape the...
How Will New Obesity Narratives Impact Pharma PR and Comms? Insights from J.P. Morgan’s Healthcare Conference 2024

How Will New Obesity Narratives Impact Pharma PR and Comms? Insights from J.P. Morgan’s Healthcare Conference 2024

by Commetric | Jan 14, 2024 | Blog

The J.P. Morgan Healthcare Conference, the most anticipated event in the biotech and pharma calendars, has a reputation for drawing major announcements from big players in the industry. The 2024 edition has not disappointed. Analysing 289 English-language articles...
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