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Smart Meters Divided the UK. This Media Analysis Shows Us Why

Smart Meters Divided the UK. This Media Analysis Shows Us Why

by Commetric | Apr 12, 2023 | Blog

The planned national rollout of smart meters in the UK has been highly controversial, giving rise to heated media debates. Our media analysis found that cost-effectiveness emerged as the most pressing issue, while prepayment plans caused a reputational problem for...
PFAS Is Coming After Your Reputation. Here’s What PR and Comms Should Know

PFAS Is Coming After Your Reputation. Here’s What PR and Comms Should Know

by Commetric | Apr 5, 2023 | Blog

While the debate around PFAS is still focused mainly on the chemicals industry, there is growing media scrutiny of other sectors such as food, cosmetics, retail and fashion. Our analysis suggests that brands producing PFAS could learn some health comms lessons from...
Bad PR Can Trigger Another Financial Crisis. Just Look at Silicon Valley Bank’s Collapse

Bad PR Can Trigger Another Financial Crisis. Just Look at Silicon Valley Bank’s Collapse

by Commetric | Mar 28, 2023 | Blog

Myriad factors contributed to SVB’s tragic story, but it was ultimately a failure of effective communication that led to the bank’s collapse. Analysing the media debate, we found that communicating to the layman is just as important as investor relations,...
DSEI 2023 Was All About Industry Cooperation – Although Some Disagreed

DSEI 2023 Was All About Industry Cooperation – Although Some Disagreed

by Commetric | Mar 21, 2023 | Blog

The Defence and Security Equipment International show this year included cutting-edge products by big names like BAE Systems, Lockheed Martin, Raytheon, Thales and Rolls Royce. Our media analysis found that the Global Combat Air Programme between the UK, Japan...
Big Pharma Doesn’t Realise How Sensitive an Issue Obesity Is. Here’s What It Should Do

Big Pharma Doesn’t Realise How Sensitive an Issue Obesity Is. Here’s What It Should Do

by Commetric | Mar 20, 2023 | Blog

The recent media debate around popular weight loss drugs such as Wegovy indicated that pharma companies might lack a deeper understanding of how obesity is discussed in the public discourse. Our media analysis around obesity suggested that pharma companies should...
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