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Caught in the Winds of Change: Navigating the High-Stakes PR Landscape of Offshore Wind Energy

Caught in the Winds of Change: Navigating the High-Stakes PR Landscape of Offshore Wind Energy

by Commetric | Jul 27, 2023 | Blog

As the media portrays offshore wind as crucial for the energy transition, energy companies like Equinor and Shell have utilised technological innovation narratives to establish their leadership role in renewable energy efforts. Our media analysis found that the...
Unlocking the Neobank Narrative: Essential Insights for Shaping Your Financial Brand’s Future

Unlocking the Neobank Narrative: Essential Insights for Shaping Your Financial Brand’s Future

by Commetric | Jul 24, 2023 | Blog

UK neobanks, once hailed as revolutionary disruptors set to redefine the financial landscape, are now under scrutiny, with many industry commentators questioning their long-term viability. So what should comms execs in finance know? To find out, we analysed 773...
Playing it Safe: How Media Analysis Reveals New Pathways for Responsible Gambling

Playing it Safe: How Media Analysis Reveals New Pathways for Responsible Gambling

by Commetric | Jul 5, 2023 | Blog

A growing number of gambling companies have engaged in responsible gambling initiatives, as critics have argued that the industry has so far done too little to prevent harmful betting. Our media analysis suggests that while corporate PR is focused on spreading the...
The UK Mortgage Crisis Demands New Approaches to Financial Comms. Here’s What PR Pros Should Know

The UK Mortgage Crisis Demands New Approaches to Financial Comms. Here’s What PR Pros Should Know

by Commetric | Jun 28, 2023 | Blog

The mortgage crisis in the UK has dominated the media conversation in recent months due to rising interest rates, potentially impacting over 2 million mortgage holders and causing economic slowdown fears. Our media analysis found that banks’ reactions to the...
The Plastic Pollution Debate Has Changed. Here’s Why PR Pros Need to Overhaul Their Green Strategy

The Plastic Pollution Debate Has Changed. Here’s Why PR Pros Need to Overhaul Their Green Strategy

by Commetric | Jun 23, 2023 | Blog

Our media analysis found that new regulations across the world marked a turning point in the media debate on plastic pollution while recycling came under fire. We also found that reuse initiatives tend to generate more positive headlines, while transparency and data...
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