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The CES 2024 Lesson: With AI Everywhere, PR and Comms Trump Innovation

The CES 2024 Lesson: With AI Everywhere, PR and Comms Trump Innovation

by Commetric | Jan 17, 2024 | Blog

As we reflect on the recently concluded Consumer Electronics Show (CES) 2024, an intriguing pattern emerged from our in-depth media analysis. By analysing 386 English-language articles focused on the event, we’ve identified a pivotal trend poised to reshape the...
How Will New Obesity Narratives Impact Pharma PR and Comms? Insights from J.P. Morgan’s Healthcare Conference 2024

How Will New Obesity Narratives Impact Pharma PR and Comms? Insights from J.P. Morgan’s Healthcare Conference 2024

by Commetric | Jan 14, 2024 | Blog

The J.P. Morgan Healthcare Conference, the most anticipated event in the biotech and pharma calendars, has a reputation for drawing major announcements from big players in the industry. The 2024 edition has not disappointed. Analysing 289 English-language articles...
How Will AI Shape the Future of PR? Let’s Ask Commetric’s Smarts

How Will AI Shape the Future of PR? Let’s Ask Commetric’s Smarts

by Commetric | Jan 10, 2024 | Uncategorized

As is customary every January, the PR world buzzes with discussions and predictions about the trends set to shape the industry in the coming year. For 2024, Commetric has chosen to contribute to this annual tradition with a focused approach, honing in on a topic we...
What Was 2023 Like for PR and Comms? A Look Through Commetric’s Top-Trending Analyses

What Was 2023 Like for PR and Comms? A Look Through Commetric’s Top-Trending Analyses

by Commetric | Jan 3, 2024 | Blog

At Commetric, we’re in the habit of turning to data to answer any question. So, when we wanted to look at the most prominent PR trends in 2023, we decided to check which of our analyses received the most attention from our readers – who are predominantly...
The Four-Faced Leadership: How Pharma’s Top CEOs Are Revolutionising Reputation Management

The Four-Faced Leadership: How Pharma’s Top CEOs Are Revolutionising Reputation Management

by Commetric | Dec 20, 2023 | Blog

The Digital Persona of Pharma Leadership In an age where digital presence is as crucial as the decisions made in the boardroom, pharmaceutical CEOs are embracing new roles as influencers and thought leaders. No longer confined to the realms of R&D and healthcare...
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