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Pre-bunking: how pharma can combat misinformation on social

Pre-bunking: how pharma can combat misinformation on social

by Christina Arshadi | Apr 23, 2024 | Blog

As healthcare communicators have struggled to combat statin misinformation with traditional debunking strategies, our study reveals how “pre-bunking” can be much more effective. The context: While statins – the most popular class of...
Davos 2024 as a Case Study in CEO Comms: Why CEOs Need to Become Better AI Communicators

Davos 2024 as a Case Study in CEO Comms: Why CEOs Need to Become Better AI Communicators

by Commetric | Jan 22, 2024 | Blog

CEOs are increasingly called upon to address the impacts of innovation not only within their businesses but also in society at large. This was one of the main findings of Edelman’s Trust Barometer, which was released for the World Economic Forum in Davos this...
The Four-Faced Leadership: How Pharma’s Top CEOs Are Revolutionising Reputation Management

The Four-Faced Leadership: How Pharma’s Top CEOs Are Revolutionising Reputation Management

by Commetric | Dec 20, 2023 | Blog

The Digital Persona of Pharma Leadership In an age where digital presence is as crucial as the decisions made in the boardroom, pharmaceutical CEOs are embracing new roles as influencers and thought leaders. No longer confined to the realms of R&D and healthcare...
This Pride Month, Don’t Be Afraid of Boycotts. Use Them to Show True Support for the LGBTQ+ Community

This Pride Month, Don’t Be Afraid of Boycotts. Use Them to Show True Support for the LGBTQ+ Community

by Commetric | Jun 6, 2023 | Blog

Our media analysis found that, unlike previous years when accusations of pinkwashing triggered the loudest boycott calls during Pride, the latest LGBTQ+-related consumer activism came from conservative and far-right voices. Analysing the debate around the most...
How Can Streaming Brands Use PR to Survive the Cost of Living Crisis? A Media Analysis

How Can Streaming Brands Use PR to Survive the Cost of Living Crisis? A Media Analysis

by Commetric | Dec 5, 2022 | Blog

As the cost of living crisis has already inspired many consumers to cancel their Netflix, Disney+ or Prime subscriptions, streaming services are looking for ways to keep their relevance. Our media analysis found that while the debate focuses on price hikes or new...
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