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What Was 2023 Like for PR and Comms? A Look Through Commetric’s Top-Trending Analyses

What Was 2023 Like for PR and Comms? A Look Through Commetric’s Top-Trending Analyses

by Commetric | Jan 3, 2024 | Blog

At Commetric, we’re in the habit of turning to data to answer any question. So, when we wanted to look at the most prominent PR trends in 2023, we decided to check which of our analyses received the most attention from our readers – who are predominantly...
What Oncology Trends Shaped the ESMO 2023 Debate? 5 Media Analytics Takeaways

What Oncology Trends Shaped the ESMO 2023 Debate? 5 Media Analytics Takeaways

by Commetric | Oct 30, 2023 | Blog

An estimated 33,000 people walked the halls of the European Society for Medical Oncology’s (ESMO) 2023 gathering. The event – which has a reputation for being the most influential oncology congress – is used by many pharma companies as a...
From Data to Story: Why Media Analytics Is the Key to Clinical Trial Communications

From Data to Story: Why Media Analytics Is the Key to Clinical Trial Communications

by Commetric | Oct 2, 2023 | Blog

Download Commetric’s comprehensive media analytics report on clinical trial communications. Communicating clinical trial results is one of the biggest challenges for PR and comms pros in pharma. Distilling scientific data into comprehensible messages that...
Stakeholder Mapping in Pharma M&A Communications: Pfizer’s Acquisition of Seagen

Stakeholder Mapping in Pharma M&A Communications: Pfizer’s Acquisition of Seagen

by Commetric | Aug 17, 2023 | Blog

Download Commetric’s comprehensive media evaluation report on mergers and acquisitions (M&A) in the healthcare sector In today’s complex healthcare and media landscape, stakeholder mapping has never been more vital for pharma M&A communications. For...
8 Strategic Moves by Pfizer: Is This the Blueprint for Pharma M&A Communications?

8 Strategic Moves by Pfizer: Is This the Blueprint for Pharma M&A Communications?

by Commetric | Aug 17, 2023 | Blog

Pfizer has long been at the forefront of innovation and growth in the healthcare industry. In its recent M&A activities, the company has provided a roadmap for how to leverage corporate communications to create value and reinforce its brand positioning....

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