by Commetric | Nov 12, 2021 | Blog
As the crisis disrupted the fashion industry to its core and forced brands to figure out new ways of connecting with customers, many fashion houses invested in the emerging digital fashion space. Our analysis found that the most influential companies in the media...
by Commetric | Nov 4, 2021 | Blog
“Metaverse” became the latest buzzword as Facebook announced its rebranding, but many companies have been using the term well before the social media giant. Commetric’s analysis found that gaming companies like Roblox and Epic Games have been among...
by Commetric | Jun 26, 2020 | Blog
With this year’s Pride celebrated primarily online, many brands invested in creative and provocative ways to showcase their support for the LGBTQ+ community. Analysing the media discussion around the celebration, we found that Apple, Netflix, Disney and Nike...
by Commetric | May 5, 2020 | Blog
According to many analysts, Big Tech got even bigger during the coronavirus pandemic, as millions are confined at home, relying on services such as online retailing or video conferencing. Tech companies were quick to position themselves as essential not only for...
