Commetric was recently selected by the World Energy Council to provide an in-depth analysis of the global media landscape around its work.
A UN-accredited global organisation, the World Energy Council (WEC) has more than 3,000 members drawn from governments, private and state corporations, academia, NGOs and energy-related stakeholders. It has used the Commetric study to help understand how to improve the consistency and impact of its global media communications.
The analysis showed that the WEC was viewed as an authoritative global voice in the sustainable energy debate with its research and high-level events generating positive comments.
The most prominent driver was the World Energy Congress, the tri-annual global energy event organised by the World Energy Council. Often referred to as the “Energy Olympics” it is frequently mentioned as one of the “world’s most important energy events”.
The second most prominent driver was the WEC’s reports on the energy industry, most notably the “World Energy Trilemma” report published in September 2013. This report, co-written with Oliver Wyman, aims to assist policymakers and the energy industry with pressing forward sustainable energy systems.
The WEC has member committees in over 90 countries, so it was also important to understand successful media strategies for individual country members to make their voice heard on specific issues and to bring the WEC’s work to their local audiences. The analysis identified which member committees were proving most successful in media communications, and the activities and reasons behind this. This will enable the WEC to spread best practice and provide support as necessary.
Commetric also analysed which WEC messages resonated most, market by market, and which spokespeople were most frequently quoted, allowing for the most efficient use of key experts and executives.
Stuart Neil, Senior Director, External Relations and Communications at the World Energy Council, said: “Our studies and our World Energy Congress have been generating significant interest around the world, so it was important for us to find an agency with sufficient experience of the energy sector and international multi-lingual media evaluation capability. Commetric ticked both of these boxes.”
Magnus Hakansson, Director at Commetric, added: “Energy issues are top of mind everywhere in the world today and the World Energy Council is a highly respected global player in the sector. We are proud to have played a small part in improving their communications.”
For further information please contact: Magnus Hakansson
+44 7733 260383
The World Energy Council is the principal, impartial network of leaders and practitioners promoting an affordable, stable and environmentally sensitive energy system for the greatest benefit of all. It represents the entire energy spectrum, with more than 3,000 member organisations located in over 90 countries. WEC informs global, regional and national energy strategies by hosting high-level events, publishing authoritative studies, and working through its extensive member network to facilitate the world’s energy policy dialogue.
Commetric, founded in 2005, is an independent media intelligence firm which specialises in providing customised analytics based on multiple media and social media sources. Teams of multilingual analysts are supported by patented natural language processing and data visualisation technologies. It has grown rapidly in recent years, working with global brands, especially in the energy, technology, healthcare and consumer goods sectors. The firm has recently won a number of industry awards including AMEC, Digital Impact and Holmes Report Sabres. It has sales and service operations in the UK, USA, Middle East and Asia and an analytics and R&D office in Bulgaria.