The Meghan Markle Effect: Lessons in Brand Storytelling

Hot on the heels of Buckingham Place’s announcement about the wedding of Meghan Markle and Prince Harry, brand valuation consultancy Brand Finance predicted that the ceremony will contribute around £500 million to the British economy, primarily in tourism. This initial prognosis seemed reasonable given the fact that Prince Harry is only sixth in line to … Continue reading “The Meghan Markle Effect: Lessons in Brand Storytelling”

The Oscars – Who Won on Social Media?

The 90th annual Academy Awards were held in Los Angeles over the weekend, honoring the highest achievements in film during the past year. With heavy competition in most major categories, and the spectre of #MeToo and #TimesUp hanging in the background, it was an event with a lot to prove, and no clear front-runner. Social … Continue reading “The Oscars – Who Won on Social Media?”

Exponential Growth: The Rise of Instagram Influencers

Lately it feels like Facebook has been featured in the news for all the wrong reasons – hacking issues, the dissemination of fake news, content algorithm changes. But when it comes to finances, the social media giant seems to be doing better than ever. During 2017’s third quarter, the website surpassed USD 10 billion in … Continue reading “Exponential Growth: The Rise of Instagram Influencers”

Mapping the Top Food & Drink Trends of 2018 – Sherry

Tucked between the travel and beauty sections of the latest J. Walter Thompson “Future 100” report is an entire section dedicated to emerging trends in the food & beverage industry. Vertical farming, algorithmic food design, mood factoring – concepts that may sound like excerpts from a science-fiction script, but according to the authors, are well on their way to entering … Continue reading “Mapping the Top Food & Drink Trends of 2018 – Sherry”

Mapping the Top Food & Drink Trends of 2018 – Purple Sweet Potatoes

Tucked between the travel and beauty sections of the latest J. Walter Thompson “Future 100” report is an entire section dedicated to emerging trends in the food & beverage industry. Vertical farming, algorithmic food design, mood factoring – concepts that may sound like excerpts from a science-fiction script, but according to the authors, are well on their way to entering … Continue reading “Mapping the Top Food & Drink Trends of 2018 – Purple Sweet Potatoes”

Top Trends in Food & Drink For 2018 [Infographic]

In its ‘Future 100‘ report, marketing and research consultancy JWT Intelligence foresees a 2018 full of transformational change and new opportunities—for consumers and the brands they buy. We selected the food and beverage trends with the biggest global media coverage and analysed the impact of technology and the ever-changing consumer behaviour on their worldwide adoption. From Concept to Reality The … Continue reading “Top Trends in Food & Drink For 2018 [Infographic]”

Mapping the Top Food & Drink Trends of 2018: Pandan

Tucked between the travel and beauty sections of the latest J. Walter Thompson “Future 100” report is an entire section dedicated to emerging trends in the food & beverage industry. Vertical farming, algorithmic food design, mood factoring – concepts that may sound like excerpts from a science-fiction script, but according to the authors, are well on their way to entering … Continue reading “Mapping the Top Food & Drink Trends of 2018: Pandan”