December 9, 2015 (London, United Kingdom) – Amnesty International has awarded Commetric a contract for multi-market media analysis and evaluation to aid communications planning for human rights campaigns.

Amnesty International is a global movement of more than 7m members campaigning for human rights. The work of the international media team includes optimising the impact of Amnesty’s messages in the media in order to reach key audiences to support its global campaigning for human rights.

Susanna Flood, Director of Media at Amnesty International, said: “We have commissioned Commetric to help us gain greater intelligence about how the media engage with Amnesty International and the important human rights issues that we work on.”

Commetric Director Magnus Hakansson added: “We are very proud to be working with Amnesty International and to be able to contribute to their globally respected humanitarian work. “

For further information, please contact Magnus Hakansson on +44 7733 260383, or

About Commetric

Founded in 2005, Commetric has grown to be a recognised leader in media and business analytics.

Commetric’s approach to analytics is to combine the best people with the latest technology. Our experienced consultants take care to understand your business and its challenges across all media formats.

Our core technology offers a unique patented platform that combines data harvesting, natural language processing (NLP) and interactive visualizations to unlock insights from all types of media data.

Since 2005 we have worked either directly or with communications and business consultants on over 600 client engagements with Fortune1000/FTSE 250 clients. Our client work and advanced tools have been recognised by a number of industry award bodies and we are a full member of industry association AMEC.