We are proud to announce that our collaboration with EY ‘Finding the Audience for the Digitisation Debate’ won the ‘Best use of social media or analytics for audience insights or influencer targeting’ category at the 2018 In2 EMEA SABRE Awards.

The In2 SABREs recognise excellence in various categories of innovation and insight—with an emphasis on content creation—as well as PR agency management and marketing. All winners will be presented with their trophies during the In2 Innovation Summit at the National Maritime Museum in Amsterdam on 23 May.

Commetric’s proprietary Influencer Network Analysis (INA) research methodology helped EY understand the top issues within the Digitisation debate, and identify which issues were most appropriate for association with their brand. The research output also provided EY with a deep understanding of the key influencers and top decision makers and enabled them to identify the most powerful opinion formers that could promote their offerings within the context of digitisation.

The same research project is also nominated for 2018 Diamond SABRE Award in the ‘Research and Planning’ category.

For further details please contact Magnus Hakansson on mhakansson [at] commetric.com.


Photo credits: The Holmes report, fragment of the National Maritime Museum in Amsterdam photo by Arjen Schmitz.