Maya Koleva, Commetric’s Head of Research and Insight, will take part in an interactive Q&A discussion on the PR metrics that really matter. Maya will be joined by Dr Glenn O’Neil, founder of Owl-RE, and Dr Martin Löser, Managing Director Insights at Kantar Media, to discuss anything from how to choose what to measure to the pros and cons of different metrics and what makes a good report.

The online session is part of AMEC’s Measurement Month 2020 and will take place on Nov 25 at 12:30 PM (GMT).

Register for AMEC’s Ask the Expert webinar here.

Maya Koleva has over 10 years of experience in the media measurement and evaluation industry. Making a start as an analyst working on multimarket qualitative reputation measurement programs, she then went on to move to senior client-facing roles.

Maya has worked with clients from the public sector, NGOs and business, spanning sectors from energy, technology, telecoms and healthcare. She has consulted them on campaign evaluation, competitor benchmarking, setting KPIs and on shaping measurement programs to provide deeper and more practical insight.

In her current role as Head of Research & Insight at Commetric, she is also involved in the integration of NLP and AI tools in new products, research methods and operational processes.

Maya holds a PhD from the Faculty of Journalism and Mass Communications of Sofia University. In her doctoral research, she focused on entity-centric content analysis and the application of network analysis to media texts. She commonly applies this academic approach to research methodologies in setting up robust programs specifically for clients needing to understand stakeholders and pathways of influence in broad media conversations on policy issues or controversial topics.

Maya also holds a MA in Public Policy from Central European University, where she focused on measuring the effectiveness of awareness campaigns.

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For further information, please contact:


Magnus Hakansson, CEO


+44 (0) 845 287 3003

Editor’s Notes

Commetric (

Commetric provides advanced media analytics solutions that help organisations manage and measure their corporate reputation. We combine AI and expert human insight to enable clients across industry sectors realise the full potential of their media investments. The firm has won numerous communications industry awards and is a leading AMEC member.