Commetric is proud to announce its achievements at the SABRE EMEA Awards 2024, where it secured The SABRE Award for Superior Achievement in Measurement and Evaluation for its innovative collaboration with Novartis, alongside two IN2 SABRE Certificates of Excellence.

Superior Achievement in Measurement and Evaluation

The award-winning project, titled “Full circle: Novartis Pavillon, Basel – can a building be a communications channel?”, centred around the Novartis Pavillon in Basel, which opened in April 2022.

This unique structure, situated at the convergence of Germany, France and Switzerland, serves as a learning, event and exhibition space. It has quickly become a significant tourist attraction and a cornerstone for community engagement and corporate communication.

Commetric partnered with Novartis’ internal Analytics and Insights team to measure and analyse the effectiveness of the Pavillon as a communication channel. This аward is a testament to Commetric’s expertise in integrated communication measurement and its role in shaping innovative communication strategies.

IN2 SABRE Certificates of Excellence

Commetric’s additional accolades include IN2 (Insight and Innovation) SABRE Certificates of Excellence for two campaigns in the Measurement and Post-Campaign Analysis category:

  • Hitting the right note: Eurovision 2023 campaign for VisitBritain: This project involved measuring the media impact of VisitBritain’s Eurovision 2023 campaign, which capitalised on the song contest to promote a modern, dynamic Britain.
  • Novartis Pavillon: Can a building be a communications channel? — Novartis with Commetric: This certificate recognised the same project that received The SABRE Award for Superior Achievement in Measurement and Evaluation.

You can find the full list of winners here.

Congratulations to all!

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Editor’s Notes

Commetric (

Commetric provides advanced media analytics solutions that help organisations manage and measure their corporate reputation. We combine AI and expert human insight to enable clients across industry sectors realise the full potential of their media investments. The firm has won numerous communications industry awards and is a leading AMEC member.