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The Plastic Pollution Debate Has Changed. Here’s Why PR Pros Need to Overhaul Their Green Strategy

The Plastic Pollution Debate Has Changed. Here’s Why PR Pros Need to Overhaul Their Green Strategy

by Commetric | Jun 23, 2023 | Blog

Our media analysis found that new regulations across the world marked a turning point in the media debate on plastic pollution while recycling came under fire. We also found that reuse initiatives tend to generate more positive headlines, while transparency and data...
Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation

Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation

by Commetric | Jun 21, 2023 | Blog

by Konstantinos Karakostas, PhD – Director of Machine Learning, Commetric Amid all the hype around ChatGPT, Bing Chat, Google Bard and other fascinating user-facing tools launched, we are all reading more and more stories online about the potential impact of...
ASCO 2023 Unleashed New Era of Patient Power and Cutting-Edge Therapies. Here Are the PR Takeaways

ASCO 2023 Unleashed New Era of Patient Power and Cutting-Edge Therapies. Here Are the PR Takeaways

by Commetric | Jun 10, 2023 | Blog

The 2023 ASCO Annual Meeting presented a multitude of clinical research data on cancer care practices, with a major focus on advancements in breast cancer treatment. Our media analysis found that Novartis’ Kisqali was widely praised for its promise of boosting...
This Pride Month, Don’t Be Afraid of Boycotts. Use Them to Show True Support for the LGBTQ+ Community

This Pride Month, Don’t Be Afraid of Boycotts. Use Them to Show True Support for the LGBTQ+ Community

by Commetric | Jun 6, 2023 | Blog

Our media analysis found that, unlike previous years when accusations of pinkwashing triggered the loudest boycott calls during Pride, the latest LGBTQ+-related consumer activism came from conservative and far-right voices. Analysing the debate around the most...
Mastering Global Media Analysis: Key Takeaways from Commetric’s Webinar

Mastering Global Media Analysis: Key Takeaways from Commetric’s Webinar

by Commetric | Jun 6, 2023 | Blog

In the current global business landscape, communications and PR professionals are increasingly relying on analytics to drive strategic decisions and showcase their value. In a dynamic and insightful Commetric webinar on “Mastering Global Media Analysis: Best...
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