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Sugar Substitutes Became FMCG’s Newest Reputation Risk. Here’s What Brands Should Do

Sugar Substitutes Became FMCG’s Newest Reputation Risk. Here’s What Brands Should Do

by Commetric | Sep 4, 2023 | Blog

View a one-page infographic summary of the analysis While sugar has long been at the centre of health-related controversies in the FMCG industry, companies now face another threat to their reputation: the artificial sweeteners they use as sugar substitutes are also...
Unlocking Competitive Advantage: How Media Analytics Can Mitigate Reputational Risk for FMCG Companies

Unlocking Competitive Advantage: How Media Analytics Can Mitigate Reputational Risk for FMCG Companies

by Commetric | Aug 30, 2023 | Blog

In an era where consumer perceptions can swing wildly from one news cycle to the next, the stakes have never been higher for Fast-Moving Consumer Goods (FMCG) companies like Unilever, P&G, and L’Oréal. Managing media reputation is no longer a...
How Media Analytics and White Space Mapping Can Transform Open Banking Communications

How Media Analytics and White Space Mapping Can Transform Open Banking Communications

by Commetric | Aug 22, 2023 | Blog

View a one-page infographic summary of the analysis Open banking – a system that provides third-party access to financial data through the use of application programming interfaces (APIs) – arrived in the UK in 2018 as an initiative aimed at...
Stakeholder Mapping in Pharma M&A Communications: Pfizer’s Acquisition of Seagen

Stakeholder Mapping in Pharma M&A Communications: Pfizer’s Acquisition of Seagen

by Commetric | Aug 17, 2023 | Blog

Download Commetric’s comprehensive media evaluation report on mergers and acquisitions (M&A) in the healthcare sector In today’s complex healthcare and media landscape, stakeholder mapping has never been more vital for pharma M&A communications. For...
8 Strategic Moves by Pfizer: Is This the Blueprint for Pharma M&A Communications?

8 Strategic Moves by Pfizer: Is This the Blueprint for Pharma M&A Communications?

by Commetric | Aug 17, 2023 | Blog

Pfizer has long been at the forefront of innovation and growth in the healthcare industry. In its recent M&A activities, the company has provided a roadmap for how to leverage corporate communications to create value and reinforce its brand positioning....
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