by Georgi Ivanov | Oct 24, 2024 | Blog
The fintech sector only recently began to see consistent profitability. And it’s making a strategic pivot in its PR and comms. Traditionally, fintechs have concentrated most of their communications efforts on attracting new users and building brand awareness. But...
by Georgi Ivanov | Sep 9, 2024 | Blog
This year’s European Society of Cardiology (ESC) Congress highlighted a narrative shift in cardiology, with prevention and detection gaining more prominence and overshadowing the traditional focus on treatment and management. A change in perspective...
by Georgi Ivanov | Jun 18, 2024 | Blog
Apple’s long-awaited entry into the AI race at its 2024 Worldwide Developers Conference has ignited a fierce debate in the tech world. The unveiling of Apple Intelligence (AI), a new generative AI suite that harnesses user data from Apple devices to provide...
by Georgi Ivanov | Jun 10, 2024 | Blog
ASCO’s focus on less invasive treatment suggests a narrative shift in oncology: that doing less — less surgery, less chemotherapy or less radiation — can help patients live longer and feel better. The context: The 2024 edition of the American Society of Clinical...
by Georgi Ivanov | Feb 3, 2020 | Blog
Our media analysis around shareholder activism presents some interesting trends and insights for communications professionals for better management of activist investor relations. Although financial activism still accounts for the majority of shareholder activism,...
