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Deconstructing Pharma Reputation and Corporate Communication

Deconstructing Pharma Reputation and Corporate Communication

by Georgi Ivanov | Jan 26, 2018 | Blog

The media can have a disproportionate impact on your company’s reputation, leading many to speak of ‘media reputation’, or the overall evaluation of an organization as presented in the media. Far be it from me to equate media coverage with corporate reputation, it may...
“I am an Arsenal fan”: Consumer Behaviour in Sport and Social Media Analytics

“I am an Arsenal fan”: Consumer Behaviour in Sport and Social Media Analytics

by Georgi Ivanov | Dec 22, 2016 | Blog

Most discussions about social media analytics in sport, and sport marketing in general, focus on using social data insights to increase fan engagement, citing isolated examples of successful social media campaigns in sports. Consumer behaviour in sport and events,...
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