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Pride Month 2020: Which Brand Campaigns Performed Best on Traditional and Social Media

Pride Month 2020: Which Brand Campaigns Performed Best on Traditional and Social Media

by Commetric | Jun 26, 2020 | Blog

With this year’s Pride celebrated primarily online, many brands invested in creative and provocative ways to showcase their support for the LGBTQ+ community. Analysing the media discussion around the celebration, we found that Apple, Netflix, Disney and Nike...
M&A During a Crisis: How Has COVID-19 Affected Dealmaking?

M&A During a Crisis: How Has COVID-19 Affected Dealmaking?

by Commetric | Jun 22, 2020 | Blog

M&A deals during the crisis would enable strong companies to help troubled ones, but some fear they could also compromise competition and innovation. Using the free Commetric COVID-19 Business Impact Tracker, we discovered that while the number of big deals...
Fashion in the Time of Corona: How Brands Are Adapting to a New Consumer Landscape

Fashion in the Time of Corona: How Brands Are Adapting to a New Consumer Landscape

by Commetric | Jun 12, 2020 | Blog

The fashion industry is currently focused on crisis management and contingency plans, but many brands have started working on re-thinking the sector in general. Our analysis showed that Ralph Lauren’s CSR effort was the top trending fashion story on social...
Pharma Innovation at Its Highest During Covid-19 Pandemic [Infographic]

Pharma Innovation at Its Highest During Covid-19 Pandemic [Infographic]

by Commetric | Jun 9, 2020 | Blog

How Has COVID-19 Affected the Anti-Vaccination Movement? A Social Media Analysis

How Has COVID-19 Affected the Anti-Vaccination Movement? A Social Media Analysis

by Commetric | Jun 2, 2020 | Blog

The coronavirus pandemic has provided a fertile ground for vaccination sceptics to put new life into long-debunked conspiracy theories as well as to push new narratives tailored to the ongoing crisis. Examining the social media discussion, we found that most users...
Has Covid-19 Put an End to the Streaming Wars? A Media Analytics Perspective

Has Covid-19 Put an End to the Streaming Wars? A Media Analytics Perspective

by Commetric | May 24, 2020 | Blog

Just like in the case of most unconventional wars waged in the business arena, winning or losing the ‘streaming wars’ is a matter of interpretation, of ‘framing’, as we say in communications management. And while the effects of the streaming wars are what...
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