by Commetric | Jan 27, 2021
Pfizer: Corporate Reputation Analysis Case Study Managing corporate reputation has turned into a strategic business objective for many companies, posing serious challenges to PR and comms teams to measure and manage reputation in real-time as standard media listening...
by Commetric | Sep 9, 2020
Identifying Social Media Influencers Around Climate Change Through Influencer Network Analysis (INA) Key opinion leaders (KOLs) and influencers have long been used by PR agencies and companies to create awareness about important social causes or issues with the aim of...
by Commetric | Aug 24, 2020
TikTok in US media Chinese video-sharing app TikTok found itself embroiled in a severe political crisis as President Donald Trump threatened to ban it from operating in the US, one of its biggest markets, over concerns that the platform could pass US data to Chinese...
by Commetric | May 18, 2020
Netflix: Corporate Reputation Analysis Case Study Managing corporate reputation has turned into a strategic business objective for many companies, posing serious challenges to PR and comms teams to measure and manage reputation in real-time as standard media listening...
by Commetric | Mar 27, 2020
Energy drinks: Media analysis report Energy drinks, which represent 92% of the energy market, frequently appear in headlines across the global mainstream media, mostly in a negative light, as their health effects are wrought with controversy. Analysing the most...
