by Commetric | May 18, 2023 | Blog
Flying is perceived as one of the hardest sectors to decarbonise since sourcing sustainable fuels is complicated, and the large-scale adoption of hydrogen or electric planes is still years away. Our media analysis found that while each potential solution to aviation...
by Commetric | May 11, 2023 | Blog
For the first time, the business world seriously embraced Eurovision as a promotion channel. Our analysis found that brands like Booking.com and Baileys received favourable media attention for assuming Eurovision’s unity message, while TikTok tried to improve...
by Commetric | May 8, 2023 | Blog
Electric vehicle manufacturers promote EVs as a sustainable solution to climate change but face PR challenges due to growing concerns over the use of their batteries. Our media analysis found that the batteries’ environmental impact tends to spark controversies...
by Commetric | Mar 1, 2023 | Blog
Black History Month is an excellent opportunity for brands to celebrate and honour the contributions of Black Americans to our society and culture. Our media analysis around this year’s Black History Month found that It’s essential to amplify diverse voices...
by Commetric | Feb 24, 2023 | Blog
Instead of resisting change, many oil companies are turning into active electromobility players by getting into EV charging, not least because they want to refashion themselves as sustainability heroes. Our media analysis found that in order to position themselves as...
