by Commetric | Apr 1, 2025 | Blog
At Commetric, we believe that data-driven insights should go further—transforming communications strategies, measuring impact with precision, and empowering brands to make business-critical decisions. That is why we are thrilled to announce that we have been...
by Matthew Couchman | Oct 30, 2024 | Blog
Sustainability has become a crucial aspect of brand identity for fast-moving consumer goods (FMCG) companies. However, the sustainability media conversation has significantly changed over the past couple of years. This is what we found in our report assessing the...
by Georgi Ivanov | Oct 24, 2024 | Blog
The fintech sector only recently began to see consistent profitability. And it’s making a strategic pivot in its PR and comms. Traditionally, fintechs have concentrated most of their communications efforts on attracting new users and building brand awareness. But...
by Matthew Couchman | Oct 3, 2024 | Blog
Contrary to the common belief among researchers and PR professionals, our social media research revealed that chemophobia—an irrational fear of chemicals—is driven more by deep distrust in organisations than by concerns about substances. The research problem...
by Christina Arshadi | Sep 20, 2024 | Blog
Immunotherapies were back in the spotlight at the European Society for Medical Oncology’s congress this year, but its limitations are prompting a strategic realignment. Back in style Our analysis of last year’s ESMO congress discovered a notable focus on...
