by Christina Arshadi | May 9, 2024 | Blog
As the concept of recycling is on the verge of a PR crisis, FMCG brands should refocus their ESG messaging. What’s happening: We all do it. We purchase food and drink items, we see labels like “100% recyclable” or “100% recycled” on the...
by Commetric | Apr 19, 2024 | Newsroom
Commetric is proud to announce its achievements at the SABRE EMEA Awards 2024, where it secured The SABRE Award for Superior Achievement in Measurement and Evaluation for its innovative collaboration with Novartis, alongside two IN2 SABRE Certificates of Excellence....
by Matthew Froggatt | Apr 15, 2024 | Blog
An updated brand shows a new face, a new promise and an indication of real change for a business aiming to thrive in an evolving industry. All brand design work can be dismissed as ‘fluff’ for those who are inclined to think so. But for many who work in marketing,...
by Maya Koleva | Mar 13, 2024 | Blog
Reading time: 3 min As US drug pricing negotiations are making headlines every day, our analysis found that pharma’s reputation is suffering mainly because of media misconceptions that companies can clear out. What we found: Our study of 1,705 English-language...
by Maya Koleva | Mar 13, 2024 | Blog
Reading time: 3 min While Wegovy reshaped public attitudes about obesity, its maker Novo Nordisk oversaw critical reputational threats, highlighting that product success alone cannot safeguard pharma companies without a comprehensive, data-driven reputation management...
