by Commetric | Sep 4, 2023 | Blog
View a one-page infographic summary of the analysis While sugar has long been at the centre of health-related controversies in the FMCG industry, companies now face another threat to their reputation: the artificial sweeteners they use as sugar substitutes are also...
by Commetric | Aug 30, 2023 | Blog
In an era where consumer perceptions can swing wildly from one news cycle to the next, the stakes have never been higher for Fast-Moving Consumer Goods (FMCG) companies like Unilever, P&G, and L’OrĂ©al. Managing media reputation is no longer a...
by Commetric | Dec 13, 2021 | Blog
As consumers increasingly expect CEOs to take a stand on climate change, we decided to employ our AI-based CEO Media Visibility Tracker to see which business leaders were most prominent in the media conversation around sustainability. We found that CEOs from...
by Commetric | Dec 1, 2021 | Blog
At a time when almost every major brand focuses its PR efforts on boasting sustainability credentials, some companies have started to differentiate themselves by talking about regeneration – a concept denoting a more proactive change. Our media analysis found...
by Commetric | Oct 25, 2021 | Blog
As consumers become more eco-conscious and the media continues to scrutinise companies for their environmental footprint, fast-moving consumer goods players have incorporated sustainability initiatives as a central part of their PR and comms strategies. Assessing the...