by Christina Arshadi | Jul 9, 2024 | Blog
adidas was the most prominent brand in the Euros debate, as it focused its PR on the practical implications of its sponsorship and reinforced its brand attributes on social media. The context: Considering the global appeal of the UEFA Euro 2024 as...
by Commetric | Aug 3, 2023 | Blog
View a one-page infographic summary of the analysis What’s the problem: In today’s dynamic and rapidly evolving sports landscape, public relations and communications professionals are faced with a multitude of challenges. However, none have become as...
by Commetric | Nov 18, 2022 | Blog
The FIFA World Cup is usually a huge event for advertisers, but this year, it’s mired in controversy due to Qatar’s questionable reputation when it comes to human rights. Our media analysis found that non-profits such as Human Rights Watch and Amnesty...
