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Survival of the Fittest: How Brands Promote Dietary Supplements in the Covid Aftermath

Survival of the Fittest: How Brands Promote Dietary Supplements in the Covid Aftermath

by Commetric | Jul 14, 2023

Our media analysis found that the debate around dietary supplements continues to centre on their efficacy, with companies such as Nestlé, Unilever, GNC, and Herbalife adopting proactive PR strategies to address this challenge and communicate the scientific basis of...
Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why

Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why

by Commetric | May 30, 2023

Analysing the mental health debate in specialised healthcare media, we found that online therapy providers Talkspace and Headspace emerged as the most influential organisations, while biotech and pharma companies have been lagging behind. We also found that the mental...
Mental Health: How Can Healthcare Companies Join the Wider Debate?

Mental Health: How Can Healthcare Companies Join the Wider Debate?

by Commetric | Oct 8, 2021

The COVID-19 pandemic has exacerbated preexisting mental health challenges, giving a stronger impetus to the debate around depression and anxiety in both healthcare and mass media. Our media analysis found that the conversation in health industry outlets was mainly...

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