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UK’s Slow 5G Adoption Is Because of Bad PR. Here Are 3 Data-Based Insights on How to Fix It

UK’s Slow 5G Adoption Is Because of Bad PR. Here Are 3 Data-Based Insights on How to Fix It

by Commetric | Nov 8, 2023 | Blog

Despite being one of the first countries to start implementing 5G commercially in 2019, the UK is now lagging behind other leading markets such as the US and Asia. The reasons for this vary from underinvestment by mobile operators to slowed infrastructure development....
Survival of the Fittest: How Brands Promote Dietary Supplements in the Covid Aftermath

Survival of the Fittest: How Brands Promote Dietary Supplements in the Covid Aftermath

by Commetric | Jul 14, 2023 | Blog

Our media analysis found that the debate around dietary supplements continues to centre on their efficacy, with companies such as Nestlé, Unilever, GNC, and Herbalife adopting proactive PR strategies to address this challenge and communicate the scientific basis of...
AI in Action: Transforming Media Analysis with Commetric’s Innovation Team

AI in Action: Transforming Media Analysis with Commetric’s Innovation Team

by Commetric | Jul 14, 2023 | Blog

At the forefront of the burgeoning IT sector in Bulgaria, Commetric is pushing the boundaries of media analytics and measurement by incorporating cutting-edge AI technologies. Our diverse and skilled tech teams are developing proprietary AI-driven solutions that cater...
Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation

Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation

by Commetric | Jun 21, 2023 | Blog

by Konstantinos Karakostas, PhD – Director of Machine Learning, Commetric Amid all the hype around ChatGPT, Bing Chat, Google Bard and other fascinating user-facing tools launched, we are all reading more and more stories online about the potential impact of...
Aviation Will Have a Hard Time Framing Itself as Sustainable. Here’s What PR and Comms Should Know

Aviation Will Have a Hard Time Framing Itself as Sustainable. Here’s What PR and Comms Should Know

by Commetric | May 18, 2023 | Blog

Flying is perceived as one of the hardest sectors to decarbonise since sourcing sustainable fuels is complicated, and the large-scale adoption of hydrogen or electric planes is still years away. Our media analysis found that while each potential solution to aviation...
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