CES 2020: A Sneak Peek at Our Automated Future

CES 2020: A Sneak Peek at Our Automated Future

Traditionally the biggest marketing bonanza for communications professionals in the technology industry, the 2020 Consumer Electronics Show (CES) provided a platform for over 4500 companies of all sizes to build their brands by exhibiting, speaking, sponsoring,...
Beer in the Media: A Tale of Shifting Consumer Tastes

Beer in the Media: A Tale of Shifting Consumer Tastes

Many consumers, particularly millennials and centennials, have started to perceive beer as stale and unhealthy, which has led to a decline in sales in the face of a growing demand for alternatives. As alcohol is going out of fashion for young generations, some of the...
Single-Use Plastic: Media Analysis Report

Single-Use Plastic: Media Analysis Report

Single-use plastic has become a central topic for a growing number of high-profile media publications. In line with the increasing focus on broader themes such as climate change and sustainability, the media conversation around plastic pollution is becoming livelier...
Consumer Activism: A Growing Threat to Corporate Reputation

Consumer Activism: A Growing Threat to Corporate Reputation

While consumer activism has been a well-established practice in the developed economies, the ubiquity of traditional and social media platforms has provided unprecedented intensity and visibility to various movements. Although some primary analyses suggest that...