by Commetric | Nov 29, 2019 | Blog
While consumer activism has been a well-established practice in the developed economies, the ubiquity of traditional and social media platforms has provided unprecedented intensity and visibility to various movements. Although some primary analyses suggest that...
by Commetric | Nov 29, 2019 | Newsroom
Maya Koleva, Head of Research and Insight at Commetric and Director at the AMEC International Board, shares her thoughts on the PR Week’s Measurement Conference 2019. As a relatively new conference-goer, I am one of those who writes down notes like a nerdy...
by Commetric | Oct 18, 2019 | Blog
The media closely follows the automotive industry’s long journey towards reinventing itself against a backdrop of slow sales, an ongoing US-China trade war, Brexit and new European emissions regulations. For some companies, such as Volkswagen and Hyundai, the...
by Dimitar Ganev | Sep 20, 2019 | Blog
Sustainability has become a hot topic for the financial industry, with asset managers increasingly making investments driven by their corporate values. Environmental, Social and Governance (ESG) investing is a growing focus for many business publications, and...
by Commetric | Sep 12, 2019 | Blog
The media conversation around the biggest public health crisis in the US has immensely strengthened the already popular narrative portraying Big Pharma as an industry which prioritises profit over consumer well-being. Purdue Pharma, which was recently sued by nearly...
