by Commetric | Jul 29, 2019 | Blog
The way the media reports pharma’s relationship with generics has become one of the key factors damaging the industry’s reputation. Meanwhile, generic drugs themselves have some troubles with public perception. Although medical research overwhelmingly shows that...
by Commetric | Jul 23, 2019 | Blog
“We are determined to generate long-term, sustainable returns for shareholders and restore the reputation of Deutsche Bank,” said Christian Sewing, Deutsche Bank’s CEO, in a statement announcing a radical transformation of Germany’s biggest lender....
by Commetric | Jul 12, 2019 | Blog
The legal twists and turns of the market have dominated the recent media discussion around biosimilars, while the general awareness of the drugs among patients, physicians and pharmacists remains relatively low. Using our Influencer Network Analysis (INA) methodology,...
by Commetric | Jun 27, 2019 | Blog
Every year, the Cannes Lions International Festival of Creativity gives communications professionals an opportunity to reflect on the state of the advertising industry. This June’s instalment saw a whopping 26 Grand Prix awards, with three campaigns standing out with...
by Dimitar Ganev | Jun 12, 2019 | Blog
Facing pressure from policy makers and investors, oil companies have started to put sustainability at the top of their agenda and to reposition themselves as trusted clean energy brands. In this blog post, we analyse the recent media conversation around renewable...
