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Commetric Wins Bronze at AMEC 2023 for Innovative Communication Research with Novartis

Commetric Wins Bronze at AMEC 2023 for Innovative Communication Research with Novartis

by Commetric | Nov 21, 2023 | Newsroom

Commetric is proud to announce its recent achievement at the AMEC Awards 2023, where it was awarded a Bronze in the Best Use of Integrated Communication Measurement/Research category. This recognition was for Commetric’s collaboration with Novartis on the...
UK’s Slow 5G Adoption Is Because of Bad PR. Here Are 3 Data-Based Insights on How to Fix It

UK’s Slow 5G Adoption Is Because of Bad PR. Here Are 3 Data-Based Insights on How to Fix It

by Commetric | Nov 8, 2023 | Blog

Despite being one of the first countries to start implementing 5G commercially in 2019, the UK is now lagging behind other leading markets such as the US and Asia. The reasons for this vary from underinvestment by mobile operators to slowed infrastructure development....
Beyond Health: Fast Food Comms Missed the Bigger Picture in Their Reputation Management

Beyond Health: Fast Food Comms Missed the Bigger Picture in Their Reputation Management

by Commetric | Nov 6, 2023 | Blog

View a one-page infographic summary of the analysis PR and comms working in the UK fast food sector have focused their efforts predominantly on health-related messages, as fast food continues to maintain its long-standing reputation for being unhealthy, to the extent...
Sugar Substitutes Became FMCG’s Newest Reputation Risk. Here’s What Brands Should Do

Sugar Substitutes Became FMCG’s Newest Reputation Risk. Here’s What Brands Should Do

by Commetric | Sep 4, 2023 | Blog

View a one-page infographic summary of the analysis While sugar has long been at the centre of health-related controversies in the FMCG industry, companies now face another threat to their reputation: the artificial sweeteners they use as sugar substitutes are also...
Unlocking Competitive Advantage: How Media Analytics Can Mitigate Reputational Risk for FMCG Companies

Unlocking Competitive Advantage: How Media Analytics Can Mitigate Reputational Risk for FMCG Companies

by Commetric | Aug 30, 2023 | Blog

In an era where consumer perceptions can swing wildly from one news cycle to the next, the stakes have never been higher for Fast-Moving Consumer Goods (FMCG) companies like Unilever, P&G, and L’Oréal. Managing media reputation is no longer a...
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