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UK’s Slow 5G Adoption Is Because of Bad PR. Here Are 3 Data-Based Insights on How to Fix It

UK’s Slow 5G Adoption Is Because of Bad PR. Here Are 3 Data-Based Insights on How to Fix It

by Commetric | Nov 8, 2023 | Blog

Despite being one of the first countries to start implementing 5G commercially in 2019, the UK is now lagging behind other leading markets such as the US and Asia. The reasons for this vary from underinvestment by mobile operators to slowed infrastructure development....
Beyond Health: Fast Food Comms Missed the Bigger Picture in Their Reputation Management

Beyond Health: Fast Food Comms Missed the Bigger Picture in Their Reputation Management

by Commetric | Nov 6, 2023 | Blog

View a one-page infographic summary of the analysis PR and comms working in the UK fast food sector have focused their efforts predominantly on health-related messages, as fast food continues to maintain its long-standing reputation for being unhealthy, to the extent...
Sugar Substitutes Became FMCG’s Newest Reputation Risk. Here’s What Brands Should Do

Sugar Substitutes Became FMCG’s Newest Reputation Risk. Here’s What Brands Should Do

by Commetric | Sep 4, 2023 | Blog

View a one-page infographic summary of the analysis While sugar has long been at the centre of health-related controversies in the FMCG industry, companies now face another threat to their reputation: the artificial sweeteners they use as sugar substitutes are also...
Unlocking Competitive Advantage: How Media Analytics Can Mitigate Reputational Risk for FMCG Companies

Unlocking Competitive Advantage: How Media Analytics Can Mitigate Reputational Risk for FMCG Companies

by Commetric | Aug 30, 2023 | Blog

In an era where consumer perceptions can swing wildly from one news cycle to the next, the stakes have never been higher for Fast-Moving Consumer Goods (FMCG) companies like Unilever, P&G, and L’Oréal. Managing media reputation is no longer a...
Survival of the Fittest: How Brands Promote Dietary Supplements in the Covid Aftermath

Survival of the Fittest: How Brands Promote Dietary Supplements in the Covid Aftermath

by Commetric | Jul 14, 2023 | Blog

Our media analysis found that the debate around dietary supplements continues to centre on their efficacy, with companies such as Nestlé, Unilever, GNC, and Herbalife adopting proactive PR strategies to address this challenge and communicate the scientific basis of...
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