by Commetric | Mar 31, 2021 | Blog
It’s one of those staggering statistics: brands launch more than 30,000 new products every year and 80% of them fail. Yet, 63% of people responding to a Nielsen study said they like brands to offer new products—which means they’ll continue to try...
by Commetric | Mar 24, 2021 | Blog
When it comes to vaccination hesitancy, social media platforms are by default framed as the bad guys, as their algorithms facilitated the emergence of echo-chambers. Our social media analysis shows that Twitter’s latest policy to remove false vaccination narratives...
![GSK Financial Results Analysis [Infographic]](https://commetric.com/wp-content/uploads/2021/03/Pharma-Financial-results-infographic.jpg)
by Commetric | Mar 8, 2021 | Blog
Earnings announcements are one of the most popular channels for financial communications. However, the media resonance of such announcements is decreasing due to shrinking editorial staff and budgets, and most top-tier publications like the New York Times or the Wall...
by Commetric | Oct 20, 2020 | Blog
Even if they don’t have an immediate impact on earnings, consumer boycotts can still significantly hurt corporate reputations, making them a top priority for PR practitioners across industries. Understanding the drivers of boycott calls through qualitative media...
by Commetric | Oct 13, 2020 | Blog
Food and health have been a key issue in the conversation around Brexit, with “chlorinated chicken” becoming shorthand for the mounting concerns that British food standards could be sacrificed on the altar of future trade agreements. As the UK...
