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Premier League 2020-2021: Which New Players Made the Biggest Media Impact?

Premier League 2020-2021: Which New Players Made the Biggest Media Impact?

by Commetric | Sep 16, 2020

To mark the start of the Premier League 2020-2021 season, Commetric tracked the level of media discussion surrounding the new signings making their club debuts over the opening fixtures. English-language news content and social media content was sourced using boolean...
TikTok in US Media: Can TikTok Come on Top of a Political Crisis?

TikTok in US Media: Can TikTok Come on Top of a Political Crisis?

by Commetric | Aug 25, 2020

Chinese video-sharing app TikTok found itself embroiled in a severe political crisis as President Donald Trump threatened to ban it from operating in the US, one of its biggest markets, over concerns that the platform could pass US data to Chinese state agencies....
Does Big Tech Have a PR Problem? [Infographic]

Does Big Tech Have a PR Problem? [Infographic]

by Commetric | Aug 11, 2020

...
Pride Month 2020: Which Brand Campaigns Performed Best on Traditional and Social Media

Pride Month 2020: Which Brand Campaigns Performed Best on Traditional and Social Media

by Commetric | Jun 26, 2020

With this year’s Pride celebrated primarily online, many brands invested in creative and provocative ways to showcase their support for the LGBTQ+ community. Analysing the media discussion around the celebration, we found that Apple, Netflix, Disney and Nike...
Fashion in the Time of Corona: How Brands Are Adapting to a New Consumer Landscape

Fashion in the Time of Corona: How Brands Are Adapting to a New Consumer Landscape

by Commetric | Jun 12, 2020

The fashion industry is currently focused on crisis management and contingency plans, but many brands have started working on re-thinking the sector in general. Our analysis showed that Ralph Lauren’s CSR effort was the top trending fashion story on social...
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