by James Robbins | Feb 12, 2024 | Blog
ICE London 2024 was buzzing with innovations, but gambling brands overlooked the PR opportunity to align with key trends such as AI, responsible gambling and sustainable gaming. What our analysis found: Commetric’s analysis of 408 English-language articles...
by Commetric | Feb 6, 2024 | Blog
The statement in the title may be bold, but let’s look at some statistics. A recent Booking.com study found something very peculiar – 87% of travellers want to travel sustainably, but 52% say they struggle to find sustainable travel options. Why is that?...
by Commetric | Jan 30, 2024 | Blog
In tourism, sustainable practices are not just commendable; they are expected. Yet, despite their significance, many tourist boards are struggling to make their mark in the crowded arena of sustainable tourism. It’s no longer sufficient to simply tout renewable...
by Commetric | Jan 17, 2024 | Blog
As we reflect on the recently concluded Consumer Electronics Show (CES) 2024, an intriguing pattern emerged from our in-depth media analysis. By analysing 386 English-language articles focused on the event, we’ve identified a pivotal trend poised to reshape the...
by Commetric | Jan 10, 2024 | Uncategorized
As is customary every January, the PR world buzzes with discussions and predictions about the trends set to shape the industry in the coming year. For 2024, Commetric has chosen to contribute to this annual tradition with a focused approach, honing in on a topic we...
