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ICE London 2024: A Missed PR Opportunity for Gambling Brands?

ICE London 2024: A Missed PR Opportunity for Gambling Brands?

by James Robbins | Feb 12, 2024 | Blog

ICE London 2024 was buzzing with innovations, but gambling brands overlooked the PR opportunity to align with key trends such as AI, responsible gambling and sustainable gaming. What our analysis found: Commetric’s analysis of 408 English-language articles...
Hotel Sustainability is Boring. Here’s How Hotel Brands Can Shine in Green

Hotel Sustainability is Boring. Here’s How Hotel Brands Can Shine in Green

by Commetric | Feb 6, 2024 | Blog

The statement in the title may be bold, but let’s look at some statistics. A recent Booking.com study found something very peculiar – 87% of travellers want to travel sustainably, but 52% say they struggle to find sustainable travel options. Why is that?...
How Can Destination Brands Cut Through the Clutter of Sustainable Tourism?

How Can Destination Brands Cut Through the Clutter of Sustainable Tourism?

by Commetric | Jan 30, 2024 | Blog

In tourism, sustainable practices are not just commendable; they are expected. Yet, despite their significance, many tourist boards are struggling to make their mark in the crowded arena of sustainable tourism. It’s no longer sufficient to simply tout renewable...
The CES 2024 Lesson: With AI Everywhere, PR and Comms Trump Innovation

The CES 2024 Lesson: With AI Everywhere, PR and Comms Trump Innovation

by Commetric | Jan 17, 2024 | Blog

As we reflect on the recently concluded Consumer Electronics Show (CES) 2024, an intriguing pattern emerged from our in-depth media analysis. By analysing 386 English-language articles focused on the event, we’ve identified a pivotal trend poised to reshape the...
How Will AI Shape the Future of PR? Let’s Ask Commetric’s Smarts

How Will AI Shape the Future of PR? Let’s Ask Commetric’s Smarts

by Commetric | Jan 10, 2024 | Uncategorized

As is customary every January, the PR world buzzes with discussions and predictions about the trends set to shape the industry in the coming year. For 2024, Commetric has chosen to contribute to this annual tradition with a focused approach, honing in on a topic we...
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