by Commetric | Feb 6, 2024 | Blog
The statement in the title may be bold, but let’s look at some statistics. A recent Booking.com study found something very peculiar – 87% of travellers want to travel sustainably, but 52% say they struggle to find sustainable travel options. Why is that?...
by Commetric | Jan 30, 2024 | Blog
In tourism, sustainable practices are not just commendable; they are expected. Yet, despite their significance, many tourist boards are struggling to make their mark in the crowded arena of sustainable tourism. It’s no longer sufficient to simply tout renewable...
by Commetric | Nov 13, 2023 | Blog
The World Travel Market 2023 (WTM) trade event in London took place against a backdrop of new challenges facing the global travel and tourism industry. As one of the most important tourism conferences out there, the event was closely followed by the media....
by Commetric | Oct 13, 2023 | Blog
View a one-page infographic summary of the analysis In the intricate world of country and place branding, measuring success is a complex task riddled with unique challenges. Place brands are multifaceted, encompassing various aspects like culture, history, geography,...
by Commetric | Feb 25, 2022 | Blog
The Dubai Expo 2020 attracted unprecedented media interest in comparison to past world expos and helped the UAE to market itself as a nation of tolerance. Our media analysis found that India, Saudi Arabia and Italy emerged as the most influential countries in the...
