by Commetric | Jul 14, 2023 | Blog
Our media analysis found that the debate around dietary supplements continues to centre on their efficacy, with companies such as Nestlé, Unilever, GNC, and Herbalife adopting proactive PR strategies to address this challenge and communicate the scientific basis of...
by Commetric | Jun 10, 2023 | Blog
The 2023 ASCO Annual Meeting presented a multitude of clinical research data on cancer care practices, with a major focus on advancements in breast cancer treatment. Our media analysis found that Novartis’ Kisqali was widely praised for its promise of boosting...
by Commetric | May 30, 2023 | Blog
Analysing the mental health debate in specialised healthcare media, we found that online therapy providers Talkspace and Headspace emerged as the most influential organisations, while biotech and pharma companies have been lagging behind. We also found that the mental...
by Commetric | Apr 5, 2023 | Blog
While the debate around PFAS is still focused mainly on the chemicals industry, there is growing media scrutiny of other sectors such as food, cosmetics, retail and fashion. Our analysis suggests that brands producing PFAS could learn some health comms lessons from...
by Commetric | Mar 20, 2023 | Blog
The recent media debate around popular weight loss drugs such as Wegovy indicated that pharma companies might lack a deeper understanding of how obesity is discussed in the public discourse. Our media analysis around obesity suggested that pharma companies should...