The Meghan Markle Effect: Lessons in Brand Storytelling

The Meghan Markle Effect: Lessons in Brand Storytelling

Hot on the heels of Buckingham Place’s announcement about the wedding of Meghan Markle and Prince Harry, brand valuation consultancy Brand Finance predicted that the ceremony will contribute around £500 million to the British economy, primarily in tourism. This...
The Digital Dawn of Finance: How Banks Keep Up with Fintech

The Digital Dawn of Finance: How Banks Keep Up with Fintech

There are few industries which undergo more rapid metamorphoses than the financial services. Still experiencing the after quakes of its 2008 crisis, the world of finance seems in an ongoing process of redefining itself. Of course, the media plays a key role here, as...

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