by Commetric | Mar 28, 2023
Myriad factors contributed to SVB’s tragic story, but it was ultimately a failure of effective communication that led to the bank’s collapse. Analysing the media debate, we found that communicating to the layman is just as important as investor relations,...
by Commetric | Mar 21, 2023
The Defence and Security Equipment International show this year included cutting-edge products by big names like BAE Systems, Lockheed Martin, Raytheon, Thales and Rolls Royce. Our media analysis found that the Global Combat Air Programme between the UK, Japan...
by Commetric | Mar 20, 2023
The recent media debate around popular weight loss drugs such as Wegovy indicated that pharma companies might lack a deeper understanding of how obesity is discussed in the public discourse. Our media analysis around obesity suggested that pharma companies should...
by Commetric | Mar 14, 2023
Commetric’s research into the media debate around The Mobile World Congress 2023 was covered by Forbes’ Senior Contributor Roslyn Layton. Read the Forbes article here. Commetric’s MWC analysis was based on human and machine assessment of 784...
by Commetric | Mar 10, 2023
Our analysis of the media debate around the demonised tobacco industry found that companies’ efforts to reposition themselves as health brands were met with significant backlash and inflicted additional harm to their reputation. We suggest that tobacco PR and...