Social Media in Pharma: Taming Word of Mouth

Social Media in Pharma: Taming Word of Mouth

Whether pharmaceutical companies should leverage social media is not an issue anymore. Marketing practices in the field are evolving rapidly, and as electronic communication continues expanding, pharmaceutical professionals need a good understanding of social media’s...
Deconstructing Pharma Reputation and Corporate Communication

Deconstructing Pharma Reputation and Corporate Communication

The media can have a disproportionate impact on your company’s reputation, leading many to speak of ‘media reputation’, or the overall evaluation of an organization as presented in the media. Far be it from me to equate media coverage with corporate reputation, it may...
Аd Trends from the Cannes Lions 2017 [Infographic]

Аd Trends from the Cannes Lions 2017 [Infographic]

The Cannes Lions Creative Effectiveness awards celebrate the measurable impact of creativity. The work needs to demonstrate hard results over the long term, i.e. how the communication campaign drove tangible business effects, was instrumental to cultural change or...

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