by Commetric | Mar 21, 2023 | Blog
The Defence and Security Equipment International show this year included cutting-edge products by big names like BAE Systems, Lockheed Martin, Raytheon, Thales and Rolls Royce. Our media analysis found that the Global Combat Air Programme between the UK, Japan...
by Commetric | Mar 20, 2023 | Blog
The recent media debate around popular weight loss drugs such as Wegovy indicated that pharma companies might lack a deeper understanding of how obesity is discussed in the public discourse. Our media analysis around obesity suggested that pharma companies should...
by Commetric | Mar 14, 2023 | Newsroom
Commetric’s research into the media debate around The Mobile World Congress 2023 was covered by Forbes’ Senior Contributor Roslyn Layton. Read the Forbes article here. Commetric’s MWC analysis was based on human and machine assessment of 784...
by Commetric | Mar 10, 2023 | Blog
Our analysis of the media debate around the demonised tobacco industry found that companies’ efforts to reposition themselves as health brands were met with significant backlash and inflicted additional harm to their reputation. We suggest that tobacco PR and...
by Commetric | Mar 7, 2023 | Blog
The annual Mobile World Congress (MWC) trade fair brought together world leaders in mobile and telecommunications to discuss the future of technology and gain media exposure along the way. Our analysis of the media debate around the event found that PR and comms pros...
