by James Robbins | Jun 17, 2024 | Blog
The success of offshore wind power depends on winning a battle against false narratives, which requires energy companies to tailor their communication strategies to diverse audience segments. The problem: We noticed the signs a year ago, but now it’s clear –...
by Georgi Ivanov | Jun 10, 2024 | Blog
ASCO’s focus on less invasive treatment suggests a narrative shift in oncology: that doing less — less surgery, less chemotherapy or less radiation — can help patients live longer and feel better. The context: The 2024 edition of the American Society of Clinical...
by Commetric | Jun 6, 2024 | Newsroom
Commetric is proud to announce its success at the DataComms Awards 2024, winning both Gold and Silver in the Best Data Insight from an Integrated Campaign category. The awards ceremony, held at The May Fair Hotel in London, recognised excellence in utilising data for...
by Alan Walker | May 28, 2024 | Blog
The financial services industry talks a big game about its use of AI, but our analysis reveals that this talk remains vague and fails to address emerging consumer privacy concerns. The problem: In the UK, 50% of consumers say they don’t feel comfortable with their...
by Christina Arshadi | May 9, 2024 | Blog
To stand out in the overcrowded ESG debate, FMCG companies should focus more on a proactive, positive impact rather than just doing less damage to the planet. The context: In recent years ESG has evolved into a cornerstone of PR efforts for FMCG companies. This has...
