Dubai Expo 2020: What Nation Branding Lessons Can We Draw?

Dubai Expo 2020: What Nation Branding Lessons Can We Draw?

The Dubai Expo 2020 attracted unprecedented media interest in comparison to past world expos and helped the UAE to market itself as a nation of tolerance. Our media analysis found that India, Saudi Arabia and Italy emerged as the most influential countries in the...
Veganuary: Will Climate Concerns Make Veganism Mainstream?

Veganuary: Will Climate Concerns Make Veganism Mainstream?

With a record number of people taking part in Veganuary 2022, the 31-day plant-based pledge is once again making headlines this January as food manufacturers, supermarkets and restaurants cater to the movement. Our media analysis found that the largest topic in the...