Earnings Releases and PR: The Perks of Media Analytics

Earnings Releases and PR: The Perks of Media Analytics

It’s hardly surprising that media mentions from earnings releases, especially outside of the specialised financial press – newsroom cutbacks and shrinking media budgets have made editorial teams consider earnings announcements not newsworthy enough. Many...
CEOs Reaction to Biden: The Dawn of CEO Activism?

CEOs Reaction to Biden: The Dawn of CEO Activism?

There’s no question the 2020 US election was unusual in every way. But there was one particular aspect which was especially interesting to corporate comms professionals: CEOs played an important role during one of the most turbulent times in recent American history....
Biotech: Pharma’s Reputation Saviour?

Biotech: Pharma’s Reputation Saviour?

Our recent pharma analysis concluded that journalists have started to report more favourably of pharma’s work and that companies are experiencing a reputational boost as the pandemic highlights their role in developing medications and vaccines. This comes at a time...
Super Bowl LV: EVs and Humour Steal the Media Buzz

Super Bowl LV: EVs and Humour Steal the Media Buzz

Super Bowl, which typically draws around 100 million viewers and has been frequently rated the most-watched broadcast, this year drew the smallest audience since 2007, as the pandemic prevented many from attending big viewing parties in homes and bars. This was the...

Pin It on Pinterest