• How we work
    • Software
    • Smarts
    • Service
  • Solutions
    • Mapping
    • Measuring
    • Monitoring
  • Insights
    • Latest thinking
    • Resources
  • About
    • Who we are
    • Team
    • Careers
    • Contact us
  • Client login
Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation

Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation

by Commetric | Jun 21, 2023 | Blog

by Konstantinos Karakostas, PhD – Director of Machine Learning, Commetric Amid all the hype around ChatGPT, Bing Chat, Google Bard and other fascinating user-facing tools launched, we are all reading more and more stories online about the potential impact of...
Aviation Will Have a Hard Time Framing Itself as Sustainable. Here’s What PR and Comms Should Know

Aviation Will Have a Hard Time Framing Itself as Sustainable. Here’s What PR and Comms Should Know

by Commetric | May 18, 2023 | Blog

Flying is perceived as one of the hardest sectors to decarbonise since sourcing sustainable fuels is complicated, and the large-scale adoption of hydrogen or electric planes is still years away. Our media analysis found that while each potential solution to aviation...
The PR Potential of Eurovision Is Yet to Be Realised. Here’s How a Few Brands Did It in 2023

The PR Potential of Eurovision Is Yet to Be Realised. Here’s How a Few Brands Did It in 2023

by Commetric | May 11, 2023 | Blog

For the first time, the business world seriously embraced Eurovision as a promotion channel. Our analysis found that brands like Booking.com and Baileys received favourable media attention for assuming Eurovision’s unity message, while TikTok tried to improve...
EVs Are Framed as the Planet’s Saviours. But There Is a Huge PR Challenge – Their Batteries

EVs Are Framed as the Planet’s Saviours. But There Is a Huge PR Challenge – Their Batteries

by Commetric | May 8, 2023 | Blog

Electric vehicle manufacturers promote EVs as a sustainable solution to climate change but face PR challenges due to growing concerns over the use of their batteries. Our media analysis found that the batteries’ environmental impact tends to spark controversies...
Brands Shouldn’t Celebrate Black History Month. Unless They Take These Steps to Do It Right

Brands Shouldn’t Celebrate Black History Month. Unless They Take These Steps to Do It Right

by Commetric | Mar 1, 2023 | Blog

Black History Month is an excellent opportunity for brands to celebrate and honour the contributions of Black Americans to our society and culture. Our media analysis around this year’s Black History Month found that It’s essential to amplify diverse voices...
Prev23456Next

Recent Posts

  • When is a Newsletter NOT a Newsletter?
  • Commetric shortlisted for two DataComms Awards 2025
  • Commetric Announces Leadership Changes: Solheim as Non-Executive Chairman, Minkovski as Interim CEO
  • From product to process: how the FMCG sustainability communications evolved
  • The road to IPO: how fintechs are building new maturity narratives

Tags

AI AMEC Brand management Climate Change Consumer Trends Corporate Communication Corporate Reputation COVID-19 Business Impact Tracker Crisis Communications Crisis Management Digital Marketing Diversity and Inclusion ESG Fashion Financial Services Food and Drink Health & Wellness Health and Wellness Immunotherapy Influencer Marketing Influencer Network Analysis Media Analytics Media Intelligence Media Monitoring Net Zero Oncology Pharma PR PR Analytics Precision Medicine PR Measurement PR Strategy Public Affairs Public Relations Regeneration Reputation Management Social Media Social Media Analytics Social Media Marketing Sports Strategic Communications Sustainability Tech Technology Twitter

How we work

Software

Smarts

Service

Solutions

Mapping

Measuring

Monitoring

Information

Insights

Resources

Who we are

Team

Careers

Privacy Policy

GDPR Policy

Contact

E-mail:
info@commetric.com

Phone:
+44 (0) 845 287 3003

  • Follow
  • Follow
Copyright ©2025 Commetric