by Commetric | Nov 6, 2025 | Blog
Commetric has once again been recognised for excellence in media and communications analytics, winning six awards at the AMEC Awards 2025, the global benchmark for best practice in communication measurement and evaluation. Our work with Novartis and a leading mobility...
by Maya Koleva | Jun 19, 2025 | Blog
At the recent AMEC Global Summit in Vienna, I shared two stories: one a fairy tale, the other a horror story. Both involved using GenAI to answer client research questions, and both taught us something vital about how we use emerging technologies in media analytics....
by Commetric | Apr 1, 2025 | Blog
At Commetric, we believe that data-driven insights should go further—transforming communications strategies, measuring impact with precision, and empowering brands to make business-critical decisions. That is why we are thrilled to announce that we have been...
by Matthew Couchman | Oct 30, 2024 | Blog
Sustainability has become a crucial aspect of brand identity for fast-moving consumer goods (FMCG) companies. However, the sustainability media conversation has significantly changed over the past couple of years. This is what we found in our report assessing the...
by Matthew Couchman | Oct 3, 2024 | Blog
Contrary to the common belief among researchers and PR professionals, our social media research revealed that chemophobia—an irrational fear of chemicals—is driven more by deep distrust in organisations than by concerns about substances. The research problem...
