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Beyond Health: Fast Food Comms Missed the Bigger Picture in Their Reputation Management

Beyond Health: Fast Food Comms Missed the Bigger Picture in Their Reputation Management

by Commetric | Nov 6, 2023 | Blog

View a one-page infographic summary of the analysis PR and comms working in the UK fast food sector have focused their efforts predominantly on health-related messages, as fast food continues to maintain its long-standing reputation for being unhealthy, to the extent...
Survival of the Fittest: How Brands Promote Dietary Supplements in the Covid Aftermath

Survival of the Fittest: How Brands Promote Dietary Supplements in the Covid Aftermath

by Commetric | Jul 14, 2023 | Blog

Our media analysis found that the debate around dietary supplements continues to centre on their efficacy, with companies such as Nestlé, Unilever, GNC, and Herbalife adopting proactive PR strategies to address this challenge and communicate the scientific basis of...
Brands Shouldn’t Celebrate Black History Month. Unless They Take These Steps to Do It Right

Brands Shouldn’t Celebrate Black History Month. Unless They Take These Steps to Do It Right

by Commetric | Mar 1, 2023 | Blog

Black History Month is an excellent opportunity for brands to celebrate and honour the contributions of Black Americans to our society and culture. Our media analysis around this year’s Black History Month found that It’s essential to amplify diverse voices...
Big Oil Won’t Clean Up Its Reputation Just by Investing in EV Chargers. It Needs New PR Strategies

Big Oil Won’t Clean Up Its Reputation Just by Investing in EV Chargers. It Needs New PR Strategies

by Commetric | Feb 24, 2023 | Blog

Instead of resisting change, many oil companies are turning into active electromobility players by getting into EV charging, not least because they want to refashion themselves as sustainability heroes. Our media analysis found that in order to position themselves as...
Which Super Bowl LVII Ad Trends Moved the Needle? A Media Analysis

Which Super Bowl LVII Ad Trends Moved the Needle? A Media Analysis

by Commetric | Feb 20, 2023 | Blog

The Super Bowl is advertising’s biggest stage, with advertisers jockeying to get their products in front of the more than 100 million people that watch each year.  Our media analysis found that alcohol emerged as a new competitive arena, while the most...
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